This is how EmediateAd cookies work: When your Internet browser first visits a Web page that uses Emediate technology for ad serving, your browser is assigned a test cookie. This test cookie reads: test_cookie=CheckForPermission. If that cookie is accepted, when your browser next visits a Web page on which Emediate technology is used, that test cookie is replaced by a cookie with a unique, anonymous number. This number is recorded in a small text file that is transmitted to your computer and stored in the cookie directory of your hard drive. Then, when you visit each Web page on which the EmediateAd technology is used, Emediate servers can recognize your browser as a unique, anonymous user.
EmediateAd uses the Emediate ad serving cookie number to ensure that your browser does not see the same advertising (“ad”) over and over again, to sequence ads in a series and to measure the number of unique visitors that have viewed a particular ad or visited a particular Web page. Cookies, set or read with clear GIFs, are also used by advertisers for ad reporting functions such as to learn which of their ads are bringing users to their website to purchase or register. This can help our advertisers tailor their ads and enhance their websites for your needs.
In no case your name and personal identity will be recognized and/or stored by Emediate or its affiliates.

Europe/Safe Harbor
The collection of personal information by businesses is governed by EU legislation on the protection of individuals with regard to the processing of personal information and on the free movement of such information, as well as the national legislation of European Union Member states. For more information, see http://ec.europa.eu/information_society/policy/ecomm/todays_framework/privacy_protection/spyware_cookies/index_en.htm

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